Background

The Programme for Global Paediatric Research (PGPR) works with researchers, societies, NGOs and governments all over the world to address global health issues affecting infants and children. PGPR informs, educates, facilitates international research cooperation and collaboration, and advocates for research to improve the health of all children.

Challenge

PGPR was looking to significantly improve their use of the web by using social tools and modern web technologies. They came to us looking for a way to spread their message and further their agenda online. Specifically they needed a web strategy that would help them spread education and advocacy about global childhood disease, use social media tools, broker collaboration between doctors, researchers, patients and their families, establish research needs, measure progress and organize fundraising.

Project Components

We conducted Business Stakeholder Interviews, and conducted workshops with PGPR using Backcasting and Blue Ocean Strategy to develop a new Business Model. We then developed a Business, Design and Social Media Strategy Document. Using this document, we helped PGPR with Organizational Branding, Information Architecture, Visual Design and finally implementation support.

Solution

We helped PGPR realize that their potential as an organization would not be realized by building a website alone. Through collaboration with their team, we discovered that PGPR’s opportunity in the broader community of medical practitioners was to act as a connector and facilitator to nurture interactions and collaboration between medical professionals in high income countries, large government and non-government organizations, as well as medical professionals in low income countries, and to a lesser extent laypeople and the general public.

We helped PGPR develop a Network Incubator Strategy, understand their new role, and build consensus with their stakeholders in the hospital. In the last year, PGPR has launched three new online collaboration programs using our strategy, and has received significant recognition within the paediatric research community for their innovative use of low-cost social technologies.

Client Testimonial

“The Normative team helped us (and is continuing to help us) understand how best to use the web to further our objectives in global child health. They have taken the time and make the considerable effort to really understand us, as both an organization and as a group of individuals. This process of discovery has, in turn, proven invaluable in helping us distill who we are and what we are working to accomplish. Overall, working with Normative makes us feel understood, engaged, helped, and safe. It is a partnership that works incredibly well for us.”

- Margaret Manley, PGPR