Normative

Design for Devices and the Web

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Posted: February 13th, 2012    By: readywater    0 comments

A Normative Dress Code

Same difference. Left to right, @antlersanchors, @readywater, @blairjohnsrude, @emenel

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  • Further Readings

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      July 19th, 2011
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      March 24th, 2011
    • The Role of Levity in Error Messaging
      March 1st, 2011
    • Why Search Neutrality is Important
      February 2nd, 2011

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Let's Talk

Email Address

thinking@normativedesign.com

Location

376 Bathurst St. Toronto, ON

Phone #

416.619.7927

Design

A great product or service has to do more than just work well, it needs to provide a meaningful experience. With our extensive multi-disciplinary expertise, we’re skilled at creating engaging experiences that delight users and deliver business value.

Experience Design services include:

INTERACTION DESIGN

Make it easy for users to interact with your site or application

VISUAL DESIGN

Engage users with a compelling and effective look and feel

INTERFACE DESIGN

Bring your site to life with standards-based code

MOBILE DESIGN

Great mobile experiences for device browsers and apps

Research

Designing something that people love to use starts with gaining a deep understanding of their behaviors, needs and expectations. Our design research, prototyping and user testing capabilities will help you get that critical insight.

Design Research services include:

ETHNOGRAPHY

Discover customer behaviors, actions and needs

RAPID PROTOTYPING

Understand ideas and opportunities by bringing them to life

USABILITY TESTING

Ensure your product or service is easy to use & understand

REMOTE RESEARCH

Learn about your users using remote viewing technologies

Strategy

How does your product or service fit into the larger view of your business and the world around you? Our design strategy expertise can help you answer this question and provide sound planning for your future success.

Design Strategy services include:

COMPETITIVE ANALYSIS

Understand opportunities for your product or service

BUSINESS STRATEGY

Improve your how your business uses the web

PRODUCT STRATEGY

Connect your product design with market needs

SERVICE STRATEGY

Create cohesive and meaningful customer experiences

 

Training

Understanding design can help your organization frame challenges in different ways and address them more effectively. We can help take your design team to the next level.

Training and Coaching Services include:

TEAM COACHING

Improve your team’s design skills & capability

ORGANIZATIONAL STRATEGY

Make design part of your competitive advantage

STUDIO IMMERSION

Learn the right way to do studio-based design

INNOVATION PLANNING

Innovation is hard; we have the tools to help

  • The networked future requires a different kind of designer;

  • Normative means “the way things ought to be.”

  • We are interaction and visual designers, software engineers and researchers,

  • Developing design capabilities for tomorrow’s complexities.

  • Design is what we do, every day:

  • We design for devices and the web,

  • We design experiences for the networked world,

  • We design interactions and interfaces.

© Normative 2012

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