Experience design for devices and the web.
See the web in different way.
It's not just about the browser, it's about the entire network experience that people have with your company.
We call this design for the network.
LEARN MORE ABOUT NORMATIVE DESIGN
We deliver great design through a collaborative process that considers the form, function, and business value of the work.
Design, research, and prototyping for the web, mobile, and more.
LEARN MORE ABOUT OUR DESIGN SERVICES
How can a website change an organization?
Our work with the SickKids Programme for Global Paediatric Research helped them redefine their business model and use the web more effectively.
READ THE FULL CASE STUDY
What's happening at Normative Labs?
This summer, the Normative Design team and our intrepid interns set out to explore the future of game mechanics for mobile urban experiences.
LEARN MORE ABOUT THE REDROVER PROJECT
“So, what exactly do you do all day?”
Matt Nish-Lapidus, Senior Interaction Designer at Normative Design, explains his design career to his family.
LISTEN IN ON OUR CONVERSATIONS
The Stream
Adventure Research at the IwB
(@aisforayla)
(photo: Michelle Hotchin)
Last Thursday, I had the opportunity to facilitate a day o ... Read More 
“This looks super ‘flowers grow out of your app and shit’.” ... Read More
“I think that change would make it less cylon, more happy robot.” ... Read More
IDSA's Interaction Design Archetype
IDSA’s Human Interaction creates the Interaction Design “Archetype” | IxDA
Dave Malouf just p ... Read More
Red Rover final test
My internship with Normative Design and Normative Labs is ending this week, and we’re running one ... Read More
No Technology is an Island
When was the last time your cell phone helped you connect with nature, or a website helped you get a ... Read More
Response: Principles of Interaction Design
I just read @paulseys’s post 11 Principles of Interaction Design explained, and there’s some goo ... Read More
Technology + Well-being
For my year-long thesis project at Normative, I hope to answer one big question: Does technology (pa ... Read More
The Network
Recent Blog Posts
(@aisforayla) (photo: Michelle Hotchin) Last Thursday, I had the opportunity to facilitate a day of Adventure Research with this year’s
(@jpmcardle) That electric shock of in-game excitement you feel when nailing a headshot in Half Life, harassing an opponent early in Starcr
