The word “normative” means to see things as they ought to be. Our company philosophy is driven by this notion – it’s our job to help your organization create the innovation that generates better value to you and your customers.

We excel at solving problems at the intersection of human behavior and networked technology. We call this capability “Design for the Network”. Our unique approach allows us to effectively balance creative insight with business rigor.

Our capabilities cover the entire digital innovation process from research, strategy and design, to system development and organizational consulting. We’ve designed everything from brand strategies to corporate social networks; our process is flexible, adaptable and most importantly, results oriented. We don’t specialize in one single industry, but over the years we’ve acquired deep domain expertise in a wide range of fields including financial services, location technologies, healthcare and mobile commerce.

Services

Design

In addition to working well, a great product or service has to provide a meaningful experience. With our extensive interdisciplinary expertise, we’re skilled at creating and building engaging experiences that delight people and deliver business value. We design fluid experiences across platforms.

Interaction design
Information architecture
Visual design
Content creation
User interface design
Mobile & responsive design

Research

Designing engaging experiences requires a deep understanding of behaviours, needs and expectations. Understanding the nature of the problem you’re solving is critical to creating something effective and valuable.

Ethnography
Usability testing
Content analysis
Remote research
Rapid prototyping

Strategy

How does your product or service fit into the larger view of your business and the world around you? Our strategy practice provides sound planning for your future success. We can help you understand market opportunities and create meaningful experiences for your customers.

Competitive analysis
Business strategy
Business model innovation
Product strategy
Service strategy

Technology

The implementation of a design or strategy can make or break your business solutions. Our studio integrates a broad and deep skill set of technology platforms that enables us to successfully implement elegant and robust networked solutions for web, mobile and devices.